SCHEDULE

Wednesday Thursday Friday Saturday

Wednesday, April 25

8:30 am–1:00 pm

ALC Board of Directors Meeting

1:00 pm–5:00 pm

ASTM Meeting

2:00 pm–7:00 pm

Registration

2:00 pm–5:00 pm

Exhibitor Move-In

4:30 pm–5:00 pm

Speaker Orientation

5:00 pm–5:30 pm

New Member/First-Timer Orientation

6:00 pm–7:30 pm

Opening Reception

Wednesday Thursday Friday Saturday

Thursday, April 26

8:00 am–5:00 pm

Registration and Tabletop Exhibits Open

8:00 am–9:00 am

Continental Breakfast

9:00 am–9:30 am

President’s Welcome

Christopher S. Carter, ALC President, aLanguageBank

9:30 am–10:00 am

ALC Stakeholders Forum

This meeting will address a wide variety of topics of interest to business owners and give attendees the opportunity to ask questions before the start of the event.

10:00 am–10:30 am

ASTM Update

10:30 am–11:00 am

Break and Headshots

11:00 am–11:30 am

ALC Industry Survey
Learn more about the ALC Industry Survey and the benefits of completing it.

11:30 am–12:30 pm

Keynote: Beyond Language
Tatyana Ferelmeyster, M.A., Connecting Differences LLC
This talk will address the complexity of an embodied experience of cultural bridging and cultural juggling in language and beyond. It will consider neuroscience and psychological aspects and zoom in and out from the individual to a global perspective and from deeply personal to strictly business layers of that onion.

12:30 pm–2:00 pm

Lunch and Exhibitor Spotlights

TRACK I

TRACK II

2:00 pm–2:30 pm

Video Voiceover Made Easy—Seeing is Believing!
Joan Dans, Carasmatic Productions, Inc.

An overview of the exploding field of video versioning: how voiceover for video is done, the common pitfalls and how to avoid them, tricks of the trade, how to add a roster of 2,000 voice talents to your company and not increase overhead one cent.

2:00 pm–2:30 pm

Embracing Integration
Bill Lafferty, Memsource

Rapid technological developments are having profound effects on industries around the globe, creating opportunities for nimble companies and forcing others into obscurity. Therefore, intense pressure from industry exists for competent and exacting localization services at every level of myriad business models, across platforms, countries, product lines, and services. In this environment, LSCs are asking themselves how to keep up: Develop proprietary technology to enhance existing services? Stay focused on core strengths?

One compelling way to reach a happy medium is to collaborate through integration. Connectors, APIs, webhooks and other programmatic solutions provide LSCs with the ability to offer their traditional language-based services in conjunction with third-party products. Processes can be entirely or partially automated. It can help smaller and mid-sized LSCs continue to generate revenue while cutting down on cumbersome tasks.

In this presentation, there will be an overview of representative integration technologies widely available to LSCs. You will learn about connectors, APIs, and webhooks, and witness practical examples of their uses, along with some simple automated processes to enhance your understanding of how these things work in practice.

2:30 pm–3:30 pm

A Balanced Scorecard for Small Services Business
Gabriela Lemoine, Hispano Language Advisory

This presentation will convey the results of Gabriela’s dissertation on how to create a balanced scorecard for a small language services company, based on research about her own company, other companies in the industry, and major service companies outside the language industry.

2:30 pm–3:30 pm

National Medical Interpreter Certification: What's Next for Interpreters of Languages of Lesser Diffusion
Margarita Bekker, Certification Commission for Healthcare Interpreters
Natalya Mytareva, Certification Commission for Healthcare Interpreters

National certification for medical interpreters has been available since 2010. Yet, as with many endeavors of this scale, the number of languages available for performance assessment is limited. At the same time, managers who hire or contract with interpreters of languages of lesser diffusion and indigenous languages need to have reliable and standardized tools for testing their skills. Language proficiency testing is not enough for many reasons, including the lack of transparency for how these commercial tests are validated and rated. The question is truly about competencies and skills differentiating a competent interpreter from a fluent bilingual, and whether these skills can be tested in an English-only modality. Presenters will report about findings of the focus group discussions that the Certification Commission for Healthcare Interpreters conducted with industry experts across the United States in fall 2017. The value, challenges, and limitations of testing interpreting skills in an English-only modality will be discussed. Attendees will be polled about their opinions.

3:30 pm–4:00 pm

Break and Headshots

4:00 pm–5:00 pm

Risk and Insurance: What Every Agency Owner Should Know
Gary Meyer, DHH Insurance Agency
Jonathan Meyer, DHH Insurance Agency

Risk management and insurance isn’t just for big corporations; small businesses need to ensure that they’re properly protected from disastrous situations as well. Having comprehensive insurance coverage is essential for a business of any size—even if you’re a solo entrepreneur working from home.

4:00 pm–5:00 pm

Unifying a Global Community Through Impact
Sheldon Wardwell, inWhatLanguage
Cody Broderick, inWhatLanguage

In this presentation, Cody and Sheldon will share how inWhatLanguage is utilizing language services to serve a greater purpose in unifying communities. They have developed technology and human networks that enable knowledge and information to flow seamlessly among diverse communities, fostering trust and mutual understanding, increasing access to critical information, and improving lives. Demonstrated by some recent case studies, they will highlight how they are using company profits for a purpose by providing a portion of the profits to projects that serve a greater global need. They call this impact. Three case study examples include working with the World Health Organization during a critical health crisis to ensure that content is available in the affected region's native language; working with the Granite School District in Utah to ensure that vital student health and wellness content is available to English language learners in their native language; and working with the United Way to ensure that vision testing materials are available in multiple languages to best serve their population.

5:00 pm–5:30 pm

Do Good Sales People Make a Difference in the Language Industry: Sales Hires vs. Aquistitions
Michael Klinger, Anzu Global
Jonathan Meyer, DHH Insurance Agency

In the past 25 years, Anzu Global has provided sales staffing resources to over 200 LSCs. We have tracked the results of their sales efforts, company growth, and decline and have seen first-hand the challenges, risks, and rewards of hiring, training, and managing sales people for LSCs. We will present a summary of our experience and present actual financial figures to support and underscore this process.

We will compare and contrast revenue growth through sales hires with revenue growth from acquisition. Part of our business at Anzu is to broker business deals with language companies. We will provide an overview of the seven-language brokerage deals we conducted in 2017. Included will be financial figures pertaining to growth and an overview of risks and rewards of the acquisition model.

5:00 pm–5:30 pm

Six Irrefutable Laws About Building a Predictable Revenue Machine
Jordan Evans, Language Network, Inc.

A direct-from-the-trenches discussion of running and growing a language business with a predictable and systematic approach.

This session will cover key concepts to help you understand and implement sales/marketing fundamentals that will increase revenue and client satisfaction in a translation or interpreting business.

6:15 pm

Dine Around (Optional)

Wednesday Thursday Friday Saturday

Friday, April 27

7:30 am–5:00 pm

Registration and Tabletop Exhibits Open

7:30 am–8:30 am

Continental Breakfast

8:30 am–10:00 am

Future Proofers Return: Are Robots Running Your Company Yet?
Panel:
Kathleen Diamond, Kathleen Diamond & Co.
Jim Bellas, Diplomatic Language Services
Chris Carter, aLanguageBank
Gio Donatelli, The Language Group
Scott Klein, LanguageLine
Bill Rivers, JNCL-NCLIS

Four members of this panel presented in 2017 on future-proofing your company. This year, they return with five speakers and will continue discussing what it takes to prepare your company for the future.

10:00 am–10:30 am

Break and Headshots

10:30 am–11:30 am

Avoiding Employment Law Pitfalls for Language Service Companies
Scott Mirsky, Mirsky Law Group, LLC

This session will focus on a broad array of employment law topics that face every business, including LSCs. The purpose of this session is to educate employers concerning their legal obligations to employees and to give tips on the best way to ensure compliance. Topics will include wage and hour issues (including overtime and classification issues); sexual harassment (effective polices and investigations); leave benefits (including compliance with the Family & Medical Leave Act [FMLA] and the Americans with Disabilities Act [ADA]); employee handbook issues; and noncompete agreements.

11:30 am–12:30 pm

Client Development Strategies—Retaining and Growing Your Customers
Jessica Rathke, L10n Sales Marketing

There is a tendency for us to focus on acquiring new business over developing existing customers. New business is necessary to ensure long-term financial success; however, this shouldn’t be done at the expense of growing existing customers. Having a deeper and wider footprint in existing accounts has several key benefits:
  • Sales close 60% more quickly than with new business.
  • It prevents competition from stealing business away.
  • It ensures you will survive procurement exercises.
Knowing how and where to start can be challenging, given the fragmented nature of translation buyers. Developing a business strategy first is fundamental. This will inform which customers you will target. Then you can develop individual strategies for each customer.

12:30 pm–2:00 pm

Lunch and Exhibitor Spotlights

TRACK 1

TRACK II

2:00 pm–2:15 pm

Keep Your Employees Healthy, Happy, and Productive Through Wellness
Andrea Bloom, ConnectWell

Wellness programs have become an essential ingredient for an organization’s top and bottom line, recruitment, and talent management. Many companies have been reactive and have implemented programs to check the “wellness” box without designing a wellness program that fits the specific needs of their organization. In this interactive presentation, Andrea will break down the key strategies for participants to create and sustain a wellness program that keeps employees healthy, happy, and productive. Whether participants are designing a wellness program from scratch or augmenting an existing program, guests will gain insight and tools to make a positive impact on the health and engagement of their workforce.

2:00 pm–2:30 pm

15 Tips for Selling Yourself to Large LSCs
Maurice van Zutphen, inWhatLanguage

Freelancers and small language companies need to make themselves stand out among the crowd. LSCs get dozens to hundreds of submissions daily from potential resources. The messaging from these sources is often very unfocused and lacks specificity in terms of offering, capabilities, quality standards, and even availability. Learn how to successfully engage with larger LSCs and broker a collaboration that is long term and mutually beneficial.

2:30 pm–3:30 pm

Subcontractor v. Owning the Customer Relationship
Mostansar Virk, EPIC Translations

This session will discuss the ups and downs that EPIC Translations went thru as it tried to move away from being a subcontractor for other LSCs to working directly with the end client to own the customer relationship.

2:30 pm–3:30 pm

Managing Quality in a Contractor Model
Rob Campbell, Propio Language Services

As our industry matures, quality is becoming an important differentiator. Many companies have decided to embrace an employee model because of the perception that it offers greater control over the quality of the company’s services. The reality is that a contractor model may actually be more effective in delivering consistent, high-quality service. This session makes the case for why this is and provides practical suggestions for how ensure that it happens.

3:00 pm–3:45

Break

3:45 pm–4:45 pm

Transforming From a Services Company to a Product Company
Steve Chu, Treehouse Strategy and Communications

This session will discuss how a services company can transform into a product company. Services companies and product companies do not only differ in what they offer to clients and the marketplace. They are fundamentally two different types of companies, with distinct strategies, cost structures, and messages. The organizational structures are also dissimilar, requiring different skill sets. This session will show how language companies—traditionally service companies—can learn the ropes of transforming themselves into product companies.

3:45 pm–4:45 pm

Do Interpreters Dream of Electric Sheep? Fear and Loathing in the Remote Interpretation Industry
Bryan Forrester, Boostlingo
Dieter Runge, Boostlingo

This session will cover topics that will be debated at IntepretAmerica's IA6 summit. There are significant challenges facing the Remote Interpreting Industry, incuding technology acceptance, government regulatory mandates, and interpreter technology ability and adoption.

6:30 pm–7:30 pm

Presidential Suite Mixer

10:00 pm

S’mores & Stargazing (Optional event–located on hotel property)
Wednesday Thursday Friday Saturday

Saturday, April 28

8:00 am–12:30 pm

Registration and Tabletop Exhibits Open

8:00 am–9:00 am

Continental Breakfast

9:00 am–10:00 am

ALC Town Hall

10:00 am–10:15 am

Break

10:15 am–11:15 am

ALC Industry Survey

The annual ALC Industry Survey has been conducted for more than 10 years and has provided key data that allow language service company owners to compare the performance of their companies with those of their industry colleagues.

11:15 am–11:30 am

Break

11:30 am–12:30 pm

ALC Stakeholders Forum

This meeting will address a wide variety of topics of interest to business owners and will offer a great opportunity for you to ask any questions you might have, now that the conference is concluding.
12:30 pm–1:00 pm Closing Ceremony

HOTEL and TRAVEL

Hotel Information

Omni Scottsdale Resort & Spa at Montelucia
4949 East Lincoln Drive
Scottsdale, Arizona 85253

Telephone
(888) 627-3010

Book Online
Group Reservation Link

Group Rate
$265 per night, single/double occupancy

Reservation Deadline
Tuesday, April 3, 2018



Reserve Your Room

HOUSING NOTICE

ALC attendees should make their hotel reservations directly with the Omni Scottsdale Resort & Spa at Montelucia. ALC does not work with a housing authority. If a company contacts you regarding housing, please be aware that they are not affiliated with ALC and that reservations made through these groups may put you at risk because their offers are often not as advertised. If you receive a phone call or email that you suspect may be from such a firm, please obtain the person’s contact information and notify ALC at mprior@mgmtsol.com.

Reservation Information

If you call the Omni Scottsdale Resort & Spa at Montelucia to make reservations, please remember to mention the Association of Language Companies to obtain the group rate. If you choose to book online, please book directly through the hotel’s website to ensure that your room is included in the ALC room block.

Please do not book through a third-party site (e.g., Expedia, Kayak).

Hotel reservations are on a first-come, first-served basis until Tuesday, April 3, 2018, or until the block has sold out. ALC cannot guarantee the group rate if rooms are still available in the ALC block after Tuesday, April 3, 2018.


About the Hotel

Nestled at the base of breathtaking Camelback Mountain, in the exclusive enclave of Paradise Valley, the Omni Scottsdale Resort & Spa at Montelucia is an intimate oasis inspired by the exotic locale of Spain's Andalusia region. Reminiscent of a picturesque Andalusian village, the resort features arching entryways, tranquil fountains, and floral walkways.

Scottsdale has an abundance of shopping, dinging, cultural, and outdoor activities, and the Omni Scottsdale Resort & Spa at Montelucia is the perfect spot to enjoy it all.

Check-in Time: 3:00 pm
Checkout Time: Noon
Valet Parking: $22 per day

Travel Information


Airport
Phoenix Sky Harbor International Airport is 12 miles (20 minutes) from the Omni Scottsdale Resort & Spa at Montelucia.

Airfare
has partnered with ALC and is offering discounted airfare to all attendees. When booking on the United website, use Offer Code ZEBW112006. If you call United at (800) 426-1122, please remember to provide the Agreement Code: 112006 and Z Code: ZEBW.

Taxi
$35-$45 from Phoenix Sky Harbor International Airport.

UberX
$15-$20 from Phoenix Sky Harbor International Airport.

Shuttle
SuperShuttle offers a variety of options to and from Phoenix Sky Harbor International Airport.

Car Rental
is offering a discount to all ALC attendees. Please call AVIS directly at (800) 331-1600 (refer to AWD # D012156) or reserve your car online.

Weather
The temperature in Scottsdale in late April averages in the mid 80s during the day and low 60s at night.

REGISTRATION FEES

Conference fees


ALC Member:
Elia Member:
Nonmember:
One-Day Member:
One-Day Nonmember:
Guest:

By Tuesday, April 3
$1,025
$1,025
$1,425
$550
$650
$100

After Tuesday, April 3
$1,275
$1,275
$1,675
$650
$750
$100

Register Today!

EXHIBITING/SPONSORSHIP